From Tracking Critically Endangered Parrots to a Bold Vision for 10 Billion Hectares

Co-founder and CEO, Dr. Debbie Saunders, was recently featured on the Revolve Media podcast! This is more than just a conversation; it’s a deep dive into the journey that created NatureHelm and the audacious vision driving the future of corporate responsibility.

Dr. Saunders’ path from a conservation ecologist tracking critically endangered parrots in the field to a tech entrepreneur is a powerful testament to the necessity of innovation in the face of the nature crisis. Her story highlights that to protect the biodiversity we rely on, we must bridge the gap between complex ecological data and practical, data-driven business decisions.

In this must-listen episode, Dr Saunders shares fascinating insights on how the fight to save wildlife is now intrinsically linked with corporate strategy and financial risk management.

The Big Vision: 10 Billion Hectares of Positive Change 🌍

The scale of the nature crisis demands a response that matches it. NatureHelm’s vision, as discussed by Dr. Saunders, is not small: to help drive positive biodiversity change across 10 billion hectares globally. This monumental goal reflects a core belief: technology and actionable data can unlock sustainability at a global scale.

Dr Saunders details how NatureHelm moves beyond simple metrics to enable businesses to measure, manage, and report on contributing to a nature-positive world. It’s about leveraging cutting-edge science to move from ambition to real, measurable impact.

The Role of Tech: Ecological Data as a Core Business Driver 📊

For too long, ecological data lived in a “scientific niche,” separate from the boardroom. Dr. Saunders explains how NatureHelm is transforming this reality. The conversation explores:

• From Niche to Core: How high-quality, site-specific biodiversity data is becoming a core driver of corporate sustainability and business strategy.

• Actionable Intelligence: Using technology to rapidly aggregate complex data, link it to business risks (like supply chain disruption and regulatory compliance), and provide the actionable insights needed for informed decision-making.

• Mitigating Risk: Demonstrating why a deep understanding of natural capital is now a prerequisite for managing financial and operational risk.

A Crucial Mindset Shift: Conservation is Risk Management 🛡️

Perhaps the most critical takeaway is the shift in perspective: conservation is no longer a philanthropic add-on—it is key risk management and brand resilience.

Dr. Saunders discusses how market leaders are realizing that ignoring nature-related risks (like water scarcity, soil degradation, and loss of pollinators) exposes them to significant financial and reputational damage. By investing in nature intelligence, companies are proactively building resilience and safeguarding their future operations.

Empowering the Ecosystem: The Front Lines of Conservation 🌱

NatureHelm doesn’t just serve corporate headquarters; it’s designed to empower the people on the ground. Debbie highlights how the platform supports:

• Farmers and Land Managers: Giving them the tools to measure the biodiversity uplift from regenerative agriculture practices.

• On-Ground Partners: Connecting businesses with the essential implementers who can effectively execute management and restoration actions.

• Data Democratization: Making complex ecological information accessible and useful for everyone involved in the conservation and value chain process.

Don’t miss the opportunity to hear Dr. Saunders’ powerful insights on leadership, technology, and what it truly takes to build a nature-positive future.

Listen Now!

Catch the full episode of the Revolve Media podcast:

• YouTube: Listen to the episode on YouTube

• Apple Podcast: Listen to the episode on Apple Podcast

• Spotify: Listen to the episode on Spotify