Last Updated: 20.02.2025

At NatureHelm, we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with our website or services.

1. Data We Collect

We may collect the following types of personal data:

• Contact Information: Name, email address, phone number, company name, and job title.
• Website Usage Data: IP address, browser type, pages visited, and interaction details.
• Communication Data: Information provided when contacting us via email, forms, or customer support.
• Marketing Preferences: Opt-in/opt-out preferences for receiving communications.

2. How We Use Your Data

We collect and process your personal data for the following purposes:

•  Providing & improving our services – Responding to inquiries, offering demos, and enhancing functionality.
• Communicating with you – Sending updates, relevant business insights, and industry-related content.
• Ensuring compliance – Meeting legal, regulatory, and security obligations.
• Analytics & business insights – Understanding how our services are used to improve user experience.

3. Legal Basis for Processing (GDPR & Global Compliance)

We process your data under the following lawful bases:

• Legitimate Interest – We process business contact data to provide relevant information on biodiversity solutions while ensuring minimal impact on your rights.
• Consent – In cases where required, we obtain explicit consent before sending marketing communications.
• Contractual Necessity – If you request a service (e.g., a demo), we process data to fulfill that request.
• Legal Obligation – If necessary, we process data to comply with legal and regulatory requirements.

4. Data Retention

We retain personal data only as long as necessary for the purposes outlined above or as required by law. Once the data is no longer needed, we securely delete or anonymize it.

5. Your Rights & How to Control Your Data

Under GDPR, CCPA, and other privacy laws, you have the right to:

• Access Your Data – Request a copy of the personal data we hold about you.
• Rectify Inaccuracies – Update or correct any incorrect personal data.
• Erase Your Data – Request deletion of your data in certain circumstances.
• Object to Processing – Opt-out of direct marketing or restrict certain uses of your data.
• Data Portability – Request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us.

6. Data Sharing & Third Parties

We may share your personal data with:

• Trusted Service Providers – For web hosting, analytics, and business operations, ensuring they follow strict security policies.
• Legal & Regulatory Authorities – When required by law or for legal protection.
• Business Transfers – If NatureHelm undergoes a merger, acquisition, or asset sale, your data may be transferred as part of the business transition.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These may include:

• Essential Cookies – Necessary for website functionality.
• Analytical Cookies – Track usage patterns to improve services.
• Marketing Cookies – Personalize content and measure the effectiveness of campaigns.

You can adjust cookie preferences via your browser settings.

8. Opt-Out & Unsubscribe Options

If you receive an email from us and no longer wish to be contacted, you can:

• Email us with your opt-out request.
• Request to be removed from our contact database permanently.

9. External Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their policies before submitting any data.

10. Contact Us

For questions, concerns, or requests related to this Privacy Policy, please contact:
Email: contact us
Address: Suite 206, Gould Building, Daley Rd, Acton ACT 2601, Australia